I don’t expect mobile gaming to be huge for them any time soon because they clearly do not understand mobile gaming. Super Mario Run is a very well done game (well, aside from the menus and sign-up flow, which are atrocious). But they’re making basically no money off of it. That’s not sustainable.

They view these mobile games as lead-gen for their consoles games. But we’ll see how long that lasts…

Written by

General Partner @ GV (née Google Ventures). In past lives I wrote at TechCrunch, VentureBeat, and ParisLemon. A man of few words. Except when writing. 🍻

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