That’s seemingly a good point (don’t know enough about the history there). But selling out (quite literally) the future mass appeal of the sport in order to make money does seem pretty short-sighted. The NFL hasn’t really gone down that road, but does have the NFL Network. If the big deals from television start to dry up…

Of course, it’s also a very different time than the days where pay-per-view was state of the art. I suspect we will see more of the sports offer up their own content in different ways through partnerships like Sunday Ticket or more directly like MLB At-Bat.

Written by

General Partner @ GV (née Google Ventures). In past lives I wrote at TechCrunch, VentureBeat, and ParisLemon. A man of few words. Except when writing. 🍻

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