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Thinking back to the unveiling of the iPad on January 27, 2010, this is what stands out in my mind: Steve Jobs, alone on stage with a black leather chair. It was certainly the most spartan product reveal/demo I had ever seen. But it was also one of the most memorable as a result.

Watching it now, it almost seems bizarre. Jobs speaks so slowly. And the demo is just him using the iPad, as a regular person would in real time. There was no speeding things up to quickly move through talking points. Jobs seems relaxed, actually enjoying the device as many of us soon would.

Now, as Steven points out, the iPad is going the other way. Jobs positioned the iPad as the center point between a smartphone and a laptop. It was a “netbook killer,” which sounds comical now, but was part of the positioning at the time. The iPad Pro is positioned to be much more of a “laptop killer.

As someone who uses their iPad (Air 2) for a good percentage of everything I do (including work), this excites me. But it does feel different from the original intention of the device on display that day. That was all about a guy, sitting in his chair, browsing the web on his tablet.

Written by

General Partner @ GV (née Google Ventures). In past lives I wrote at TechCrunch, VentureBeat, and ParisLemon. A man of few words. Except when writing. 🍻

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